Investigative Report

INVESTIGATIVE REPORTBen and Jerry s definitely faces a problem in the betrothal of perceptions and boot with its new parent company , Unilever . While Unilever so far has attended to issues of corporate social responsbility it nevertheless lacks the strong druthers toward social values that Ben and Jerry s has developed . However , it seems feasible that Ben and Jerry s overfly with their social mission , given the current situation in the consumer marketAs a consumer goods company , Ben and Jerrry s is highly dependent on the tastes and feelings of its consumers . so , the company will often experience increases in receipts revenue attributable to changing consumer tastes The image of a soci eachy original company can help increase ice-cream sales . For sound , the image of a protector of farmers stemming from the op m aculation to the bovine payoff hormone can help the company improve its send in the market by appealing to a soci all toldy liable category of consumers . It is worth noting that this group is growing all the time due to increase in socially trusty consumptionAt the same time , continuation with the social mission would smashed preservation of Ben and Jerry s cultural values . It is not easy to charge the company s gardening overnight , and Unilever seems to be trying to do so by appointing Yves Courvette as CEO .

His plans obviously brush with the perceptions and values of Ben and Jerry s leadership and people . Therefore , it i s extremely determinate for them to learn ! to collaborate and respect each other s civilization . For Unilever , this means in the first place respectful reciprocation sense of Ben and Jerry s socially oriented missionTherefore , preservation of the social mission is principal(prenominal) for Ben and Jerry s . The company should be able to retain its individuality in the face of the post-merger integration . Even more importantly , it should be able to retain its links with the consumers that it gained through its non-traditional advertising . tenderise mission should lay the foundation for future successReferenceCase 9 : Ben and Jerry s home-brewed : Social Responsibility and GrowthPAGEPAGE 3INVESTIGATIVE REPORT...If you want to get a well(p) essay, rule it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay