Meria

economicalal Realities in health Care Policy VO L U M E 2 , I S S U E 1 IN THIS rationalize: ethical dose Drug Advertising: Empowering Consumers Through study E C O N O M I C R E A L I T I E S I N H E A LT H C A R E P O L I C Y earn FROM THE EDITORS Direct-to-consumer (DTC) publicize of pharmaceuticals has produce a controversial topic in the current health care debate, and is the subject of this issue of economic Realities in Health Care Policy. Some critics of DTC advertising provoke expressed business organisation that recent growth in drug spending is a civilize result of change magnitude consumer advertising. In August 1997, the FDA issued wise guidelines on DTC advertising; since then, spending on DTC ads has indeed increased severalfold. While much of the debate in broadcast media has focus on the potential impact of advertising on drug pricesand we present present clear certify that such a connection does not exist fewer have pore on the emp owering benefits to consumers provided by DTC ads. This issue of Economic Realities addresses both the economic and consumer issues head-on. The first essay, The Economics of DTC Advertising of prescription(prenominal) medicine Drugs, provides an economic compendium of the benefits of advertising and a perspective on how DTC affects the price and recitation of pharmaceutical products. Most importantly, the evidence examined here shows no direct relationship between DTC advertising and prescription drug prices. In the second essay, What the FDA Survey Showed About DTC prescription(prenominal) Drug Advertising, guest subscriber John Calfee of the American enterprise Institute analyzes the results of an important FDA adopt. The survey shows that undiagnosed, untreated, and undertreated diseases often get concern and appropriate treatment as a result of DTC ads. The last-place essay, Information Matters: The Consumer as the incorporated Health Care System, explores a broader q uestionhow can the consumer incur the centr! al figure in the management of his or her own...If you fate to get a sufficient essay, order it on our website: BestEssayCheap.com

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