An Integrated Social Marketing Plan developed for the Trinidad and Tobago Prison Service

An Integrated hearty merchandising Plan developed for The Trinidad and Tobago prison house Service To raise the direct of Awareness among the Inmate macrocosm about The benefits of the Correctional Educational Programme Henley MBA. merchandising way Table of Contents Nos. The Assignment Brief Executive unofficial Aim and structure of paper Organizational ein truthwhereview Where are we at present (Part I) 2.1The Macro Environment .2.2 The Micro Environment .3 Customer outline .4 Segmentation .5 Competitors .6 intimate Marketing Audit 7 dress up analysis Where do we command to be Part (II) Marketing assumptions, risks and forecast Marketing Objectives Marketing strategies Segmentation targeting and positioning union Internal Marketing Initiative Product support calendar method Marketi ng mix strategies How do we get there (Part (III) Marketing programmes Promotional campaign Communication objectives 5.Monitoring, control and Evaluation 6. Contingencies 7.

expiration Notes References Annexes Executive Summary Trinidad and Tobago has, over the last five years, witnessed a spiraling increase in the rise of violent crime, which continues to put one over a serious squeeze on all aspects of deportment in the society, despite the proceed improvement in the countrys scotch fortunes. In 2000 a s torage locker appointed labor movement Forc! e on Crime, in its deliberations, shew that a very high percent of the crimes committed were by repeat offenders. The assign Force recommended fundamental reforms for the twist jurist System, and in particular, the Prisons Services, which, up to this time, was the most neglected arm of the Criminal Justice System. The neglect of the system was reflected externally, by public indifference and disillusionment of home(a) customers. These recommendations were part of an overarching philosophical perspective of Restorative Justice, a stand departure from previously tried and obviously discounted models of sentencing offenders. particular and decisive to the Prisons approach is the utilization of `Correctional Educational Programmes (CEP), geared towards preparing inmates for multipurpose and... If you want to get a full essay, line of struggle it on our website: BestEssayCheap.com

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