Media Representation of the Elderly and the Need for Positive MediaOr Public relations PlanConcerns about the plight of time-honored citizens rarely conk media carefulness . Newsfeatures and comments about various situations in nursing homes or homes for the agedrarely cheque photographic print publications or get exposure on communicate and television programs . This is not , infact , the result of media indifference to the issues and concerns of the ancient entirely rather thefailure of administrators and managers of antique homes or facilities to establish well(p) and p positive working relations with media in their single localities such(prenominal) media relationsentail comprehensive and effective public relations program and carrying out of instrument specificallypositive media coverage in to encourage donors to support the pilot ladder . As a result of the management failure , the elderly creation is generally represented in both conduct and print media in detrimental and inconvenient ways .
regrettably , the achiever and effectiveness of an elderly-based kind institution depend on the tact by which older plurality are characterized by media . hence , an institution which depicts a negative media image is apparent for its spate to have difficult time in travel rapidly such facility , mainly because of lack of donors , thereby subjecting elderly people to prejudiceIn today s competitive society , however , well-nigh charitable organizat ions which caterservices and provide the nee! ds of the elderly have already undertaken lustiness and hard-hittingmedia campaigns which use shock strategies to grab attention , affect and ultimatelylure targeted donors especially the generous ones . In some instances such...If you want to get a full essay, order it on our website: BestEssayCheap.com
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